Daily Nutrition for the Whole Family
YBE — Your Balanced Nutrition — is designed to help bridge everyday gaps in protein and other macro and micronutrients in the modern Indian diet.
Bridging the Everyday Nutrition Gap
Wholviz Foods YBE (Your balanced Nutrition) range is formulated scientifically to bridge the nutrition gap of protein and other micro and macro nutrients of our Daily indian diet.
Modern Indian diets are undergoing a rapid “nutrition transition,” moving away from traditional home-cooked, plant-based, and minimally processed foods toward diets characterized by widespread micronutrient deficiencies, severe protein gaps, and an over-reliance on refined carbohydrates and ultra-processed foods.
Why Everyday Nutrition Matters
Below is the detailed list of dietary issues, deficiencies, the diseases they lead to, and the backing figures and sources.
1. The Protein Gap: Access, Digestibility, and Awareness
The Issue & Deficiencies
- Widespread Deficiency: According to the Indian Market Research Bureau (IMRB), almost 73% of Indian diets are protein-deficient.
- Lack of Awareness: Nine out of ten Indians (90%) are completely unaware of their daily protein needs, often mistaking carbohydrates for protein sources.
- Poor Digestibility: Because vegetarianism is common and plant-based proteins dominate Indian diets, the problem is compounded by the fact that plant proteins have lower digestibility and weaker amino acid profiles compared to animal proteins. This means that even if diets technically meet the minimum Recommended Dietary Allowance (RDA) of 0.8 to 1.0 g/kg/day, the actual usable protein falls short of optimal metabolic requirements.
Diseases & Consequences
- Malnutrition & Stunting: This gap contributes heavily to child undernutrition; one in three Indian children under the age of five is malnourished (NFHS-5, 2021). Stunting affects 25% of younger and 27% of older children.
- Anaemia: Widespread protein insufficiency during pregnancy is a major factor in maternal health, where nearly 60% of Indian women are anaemic.
- Sarcopenia & Frailty: Among aging Indians, inadequate daily protein intake accelerates sarcopenia (muscle wasting), muscle weakness, and physical frailty.
2. Severe Vitamin B12 Deficiency (The Vegetarian Vulnerability)
The Issue & Deficiencies
- Dietary Habit Correlation: Vitamin B12 is essential for neural health, RBC formation, and DNA synthesis, but naturally occurs only in animal-source foods (milk, meat, fish, eggs). Consequently, India’s large vegetarian population is extremely vulnerable.
- Age-Group Burden: According to the MoHFW Comprehensive National Nutrition Survey (CNNS), 13.8% of children aged 1–4, 17.2% of children aged 5–9, and 30.9% of adolescents aged 10–19 are B12 deficient. Additionally, 37.6% of infants and toddlers suffer from deficiency, and 40% to 70% of pregnant women are B12 deficient.
Diseases & Consequences
- Megaloblastic Anaemia: A blood disorder causing severe fatigue and weakness due to the body’s inability to form normal red blood cells.
- Neurodevelopmental Delays: Infant deficiency—often stemming from maternal depletion—causes severe, negative impacts on early brain growth and developmental milestones.
- Vascular and Neurological Damage: B12 deficiency blocks the conversion of homocysteine. Elevated homocysteine levels are highly neurotoxic and vasculotoxic, directly increasing the risk of cardiovascular diseases, cognitive decline, dementia, and Alzheimer’s disease in the elderly.
3. Pan-India Vitamin D Epidemic (The Silent Disease)
The Issue & Deficiencies
- The Sunlight Paradox: Despite India’s geographical location ensuring abundant sunshine year-round, vitamin D deficiency remains an endemic public health crisis, with prevalence rates across community and hospital studies ranging from 34.5% to 99%.
- Regional & Age Variations: Deficiency (<30 ng/ml) is highest in East India (83.4%), followed closely by the South (81.6%), West (76.3%), and North (73.3%). Surprisingly, the younger population aged 18–30 years had the highest deficiency rate at 82.5%.
Diseases & Consequences
- Bone Mineralization & Skeletal Disorders: Essential for calcium and phosphorus metabolism, chronic deficiency causes poor bone mineral density (BMD), osteoporosis, postural instability, muscle weakness, and increased risk of fractures.
- Chronic Diseases: Observational data increasingly links long-term Vitamin D deficiency to colorectal and breast cancers, type 2 diabetes mellitus, cardiovascular disease, multiple sclerosis, and depression.
4. The “Double Burden” & Alarmingly High Pediatric Hypertension
The Issue & Deficiencies
- Co-existence of Malnourishment: Indian society is experiencing a dual burden of malnutrition. Nationally, nearly half of ever-married women (46.6%) are malnourished: 32.2% are underweight (chronic energy deficiency) and 14.4% are overweight/obese.
- The Trickle-Down Effect: While underweight cuts across all socioeconomic categories, obesity is rapidly “trickling down” from urban wealthy demographics to rural, less-educated, and poorer sections in highly developed states like Punjab (36.8% overweight), Kerala (33.8% overweight), and Delhi (32.1% overweight).
Diseases & Consequences
- Youth Hypertension Crisis: A representation of the 2016–2018 Comprehensive National Nutrition Survey (CNNS) of all Indian states revealed an alarming prevalence of clinically high blood pressure among pediatric populations:
- 35% of 10- to 12-year-olds and 25% of 13- to 19-year-olds had blood pressure in the stage 1 or stage 2 hypertension range.
- This translates directly to approximately 69 million Indian children and adolescents living with high blood pressure.
- Adult CVD Tracking: These hypertensive youth are far more likely to present other metabolic cardiovascular risks (overweight/obesity, high fasting blood glucose, and dyslipidemia). This early-onset damage tracks across their lifespan, leading to left ventricular hypertrophy, pediatric kidney dysfunction, and aggressive, early-onset adult coronary artery disease.
One Family. Different Nutritional Needs.
Wholviz Foods YBE (Your balanced Nutrition) range bridges the nutrition gap in our daily diets. Good diet with balanced nutrition intake along with active health style can reduce the double burden of malnutrition and hidden hunger. It is suitable for all age range — YBE Kids are for kids older than 7 years and YBE adults are suitable for both men and women of all age.
Growing Kids Need Good Nutrition
YBE Kids are for kids older than 7 years. Designed to help bridge everyday protein and micronutrient gaps as part of a balanced daily nutrition routine.
- For children above 7 years
- Designed for everyday nutrition
- Helps complement a balanced diet
Everyday Nutrition for Adults
YBE Adults are suitable for both men and women of all ages who want to complement their daily nutritional intake of protein and other macro and micronutrients.
- Suitable for men and women of all ages
- Designed for everyday use
- Supports a balanced nutrition routine
A Simple Addition to Your Daily Routine
Good diet with balanced nutrition intake along with active health style can reduce the double burden of malnutrition and hidden hunger.
Eat a varied, balanced diet
Include adequate daily protein
Stay active and maintain healthy habits
Your Balanced Nutrition
Wholviz Foods YBE (Your balanced Nutrition) range is formulated scientifically to bridge the nutrition gap of protein and other micro and macro nutrients of our Daily indian diet. It helps address protein deficiency, limited awareness of protein needs, vitamin B12 and vitamin D shortfalls, and the double burden of malnutrition while complementing the food you already eat.
Explore Daily Family Nutrition
Discover Wholviz Foods YBE products for your family’s daily nutrition routine.
Frequently Asked Questions
What does YBE stand for?
YBE stands for Your Balanced Nutrition. The range is formulated scientifically to bridge the nutrition gap of protein and other micro and macro nutrients of our Daily indian diet.
Who can use YBE?
YBE Kids are for kids older than 7 years and YBE Adults are suitable for both men and women of all ages. It is suitable for all age ranges as part of a balanced nutrition routine.
Is YBE a replacement for a balanced diet?
No. YBE is designed to complement a good diet with balanced nutrition intake along with an active lifestyle. It helps bridge gaps rather than replace nutritious whole foods and meals.
Why is the protein gap a concern in India?
According to the Indian Market Research Bureau (IMRB), almost 73% of Indian diets are protein-deficient. Nine out of ten Indians (90%) are unaware of their daily protein needs. Plant proteins common in Indian diets also have lower digestibility and weaker amino acid profiles, so usable protein often falls short of optimal requirements.
Can the whole family use the same product?
YBE has separate Kids and Adults positioning. YBE Kids is for children older than 7 years; YBE Adults is for men and women of all ages. Always follow the specific product label, serving guidance and age recommendations.
This page is for general nutrition information and is not medical advice. Nutritional needs differ by age, health status, diet and lifestyle. Consult a qualified healthcare professional for individual dietary or medical advice.
Bridge the Nutrition Gap, Every Day
Make balanced nutrition part of your family's everyday routine with Wholviz Foods YBE.
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